Bliou Enterprises


Direct Mail

Direct Mail Glossary

Direct Marketing IQ

Mailpiece Design Analyst – Locate the one near you
Mailpiece Design Analysts (MDA) are postal employees specially trained to answer your questions regarding mailpiece design. These employees provide advice and issue rulings regarding acceptability for automated rates. MDAs provide technical assistance on mailpiece design to envelope manufacturers, printers, advertising agencies, and graphic designers.

Mailpiece Design Requirements
●   Machinable Letters and Cards
●   BRM – Business Reply Mail
●   CRM – Courtesy Reply Mail
●   MRM – Meter Reply Mail

MERLIN (Mail Evaluation Readability Lookup INstrument)
A USPS tool that is used to assist with the acceptance of business mail.  The MERLIN program helps you qualify for automation discounts and meet acceptance requirements for bulk mailings.  After MERLIN has completed running samples, it analyzes the data and provides the MERLIN operator with reports to be shared with the mailer.

Postage Rates – USPS

Post consumer recycled fiber environmental calculator

Which Test Won?

Who’s Mailing What?

Zazzle – Custom design your own postage stamp!  Here’s one I designed, trying to make the case for it!

Zip +4 Lookup – USPS Reference Site

Zip Code AREA CODE Search – Enter any US Area Code and get all zip codes in that Area Code

Zip Code CITY Map – Purchase Adobe Illustrator or PDF color city maps, segmented by zip code

Zip Code CITY Search – Enter any US City/State and get all zip codes in that City

Zip Code COUNTY Map – Purchase Adobe Illustrator or PDF color county maps, segmented by zip code

Zip Code COUNTY Search – Enter any US County/State and get all zip codes in that County

Zumbox – The paperless postal system


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