All nonprofits began doing one or two types of campaign better than others, because historically, it’s where their founders began, and it was the founders’ areas of expertise. This may be events, grants, direct mail, etc.

Research has shown that when women don’t negotiate (enough, if at all) for their first salary, they may never catch up to their male counterparts, pay-wise. There are other lessons to learn on first jobs, as well, however.

One of the greatest challenges in Annual Giving is relating the giving levels to your mission. When a major donor gives a building or a fellowship, it’s obvious that they’ve made a visible difference. But what does $100 do?

Culturally, women are conditioned to be agreeable and cooperative. That, combined with those who feel the need to help a part of society, yields an abundance of women in nonprofit with a calling to serve in a congenial way.

Numerous studies have shown that the average online gift is typically higher than those by mail. (Actually, the dual channel donor gives the most of all, but online is essential.) So, how do you drive people to give online?