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Posts Tagged ‘homelessness’

Fabulous campaign engages constituents via text messaging

Tuesday, March 30th, 2010

This campaign by Pathways to Housing combines several technologies to vividly portray the plight of homelessness in a way that is difficult to ignore.  When people respond by texting, the image of the homeless person displayed then has a home to go to, demonstrating the effectiveness of getting involved.  The person responding next has the opportunity to become further engaged, being asked to text a donation as well.

How can technology help you educate and engage your constituents?

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Keep the base of the pyramid strong

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