This campaign by Pathways to Housing combines several technologies to vividly portray the plight of homelessness in a way that is difficult to ignore. When people respond by texting, the image of the homeless person displayed then has a home to go to, demonstrating the effectiveness of getting involved. The person responding next has the opportunity to become further engaged, being asked to text a donation as well.
How can technology help you educate and engage your constituents?
Keep the base of the pyramid strong